The History of The Jelly Bean

The Storefront on 10th Avenue
Founded in 1978 as a woman's apparel boutique by Jeanie Breall, The Jelly Bean took on a whole new look after she visited some friends in New York City. They took her to a unique card store in The Village. As she entered the store she could hear the laughter of all the customers and realized she needed a change in her business. Why not a risqué card store in Portland??? The next day Jeanie contacted the Manufacturers of the card lines and invited them to a cocktail party at The Plaza Hotel. Hence the beginning of The Jelly Bean as it is known today.

Breaking every rule in urban retailing, Jeanie filled the store with outrageous and hysterical offensive and greeting cards, bumper stickers, gag gifts, t-shirts and novelty items beginning Portland's first cutting edge card store in the Pacific Northwest. The store has become a landmark of political humor, fun, risque and some times over the edge and continues to draw crowds from all walks of life. After 30 years of successful business,The Jelly Bean remains the oldest independent Card store west of the Mississippi. Jeanie Breall retired in 1998 and moved to Seaside, Oregon. She sold the store to a hyperactive, whirlwind blond bombshell from the Midwest. She has committed to keeping this the Naughtiest little Card store in the Universe.

If you are in Portland Oregon, stop by and visit our store which is by the Central Library.

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THE JELLY BEAN
721 SW 10th Ave
Portland, OR 97205

(503) 222-5888
(800)364-4083

Mon - Sat: 11am - 6pm
Sundays: Noon - 5pm
(Pacific Standard Time)